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Heads Up – w/e 10th November 2017

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Lessons from growing your own

Two years ago Evorio took on its first set of apprentices. The experience has been rewarding and successful in equal measure and something we’re likely to repeat. Here Evorio Director, Paul Buck, discusses the lessons he learned and the dos & don’ts of ‘growing our own’.

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Lessons from growing your own [Source: Paul Buck, Evorio]

The successful businesses that allow customer pain

This is a challenging article but one that uses numerous examples to demonstrate how successful companies have focused on the core values that customers desire at the expense of offering a complete service. If nothing else, this is a reminder that having a ‘good’ business offering with no customer downsides, is potentially not as effective as having an exceptional offering with some customer pain-points.

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The successful businesses that allow customer pain [Source: My Customer ]

B2B lead gen study – which social platforms performed best?

There’s a lot of hype around the power of social media advertising to drive sales opportunities and revenue.  Some of that hype undoubtedly starts in the B2C sectors and spills over into B2B.  This study provides an insight into how to the various social platforms compare for B2B lead generation.

 

 

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B2B lead gen study – which social platforms performed best? [Source: econsultancy]

How to handle an HMRC probe

What should you do if the dreaded brown envelope lands on your desk confirming you’re going to be the subject of an HMRC tax investigation? This article provides some advice on what may make you more likely to be investigated and what to do if you are.

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How to handle an HMRC probe [Source: FSB]

What’s in a name? Examples of unusual trademark disputes

In the last month there have been two high profile trademark disputes. The first, Yoko Ono stepping in to halt the sale of John Lemon fizzy drinks, and the other, the makers of Toblerone disputing that Poundland’s Twin Peaks chocolate bar is sufficiently different to the iconic single peak design.  This article playfully reminds us of some other more bizarre disputes involving large corporates.

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What’s in a name? Examples of unusual trademark disputes [Source: The Telegraph]