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Heads Up – w/e 25th May 2018

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6 smart ways to use social media to build your marketing list

With GDPR now upon us, it’s become more important than ever to explore all options for building an ‘opt-in’ marketing list. One route to doing this is via social media. This article, written by Evorio, gives some practical specifics for using social media to keep your opt-ins rolling in.

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6 smart ways to use social media to build your marketing list

GDPR: 15 examples of how businesses have asked their lists to opt-in

There has been a flurry of emails this week from businesses asking their lists to consent to them being emailed after GDPR comes into effect. If you need to re-ask your list for opt-in and haven’t yet done so, here are some examples of how others have tackled this somewhat sensitive request.

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GDPR: 15 examples of how businesses have asked their lists to opt-in [Source: Econsultancy]

The stats that explain one of the biggest obstacles to closing more sales

This article puts some data behind the notion that you are much more likely to close a sale if you have personally met the decision maker. It interestingly highlights that whilst most sales people acknowledge that meeting the decision maker is a key step in the sales process, many do not mange it. Perhaps the answer is to give the sales team the best tools, such as an advanced CRM system, so they can more intelligently target decision makers and move their sales opportunities through to conversion.

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The stats that explain one of the biggest obstacles to closing more sales [Source: MyCustomer]

7 ways to increase your email open & click through rates [infographic]

This infographic covers some of the fundamentals of email marketing and how to increase your email open rates and click-through rates. A core fundamental is that of personalisation. In other words, making sure that the emails you send are addressed to the recipient personally and that the content of the email is personalised to their needs. And it’s not hard to personalise your emails with a CRM system that’s integrated with your email software, so feel free to contact us if you’d like to know more about using CRM with your email marketing.

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7 ways to increase your email open & click through rates [infographic] [Source: Marketing Profs]