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Heads Up – w/e 26th January 2018

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The rise of account based marketing.

1-to-1 selling has been in existence since the concept of selling began. But 1-to-1 marketing has often not been seen as viable or cost effective. This article suggests that in 2018 ‘account based marketing’, aided by ever more sophisticated means of gathering and analysing customer data, can be a viable option.

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The rise of account based marketing. [Source: My Customer]

Does your business have a social media policy? Here’s what it should cover.

President Trump is probably the highest profile example of someone who allows their personal views to enter into ‘official’ social updates. Of course it’s easy for anyone managing business social media updates to not know where the line is regarding what they can and can’t say. That’s where a social media policy has merit: defining who can say what and when.

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Does your business have a social media policy? Here’s what it should cover. [Source: Real Business]

Google announces it will penalise slow mobile websites.

Google has decided to give website owners some fair warning that from July, slow mobile sites will not feature as highly in search results. Google had announced some time ago that slow desktop websites were already being penalised, so if your website is slow, now might be the time to address it.

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Google announces it will penalise slow mobile websites. [Source: Tech Crunch]

How will Facebook’s re-prioritising of social updates affect your marketing?

Facebook recently announced that users’ news feeds will include more content from friends and less from businesses and advertisers. Their share price promptly dropped 4%.

If your business has a Facebook page, or is considering Facebook advertising, what does this update mean? The suggestion is it’s not all doom and gloom for marketers.

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How will Facebook’s re-prioritising of social updates affect your marketing? [Source: Big Sea]