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Heads Up – w/e 12th January 2018

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What is cross-channel marketing?

This article provides a useful reminder of the importance of running marketing messages to customers across multiple channels. Not one channel for one customer type, but multiple channels for each customer. A blended approach that layers marketing messages and builds a fuller picture of your brand for the customer.

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What is cross-channel marketing? [Source: Econsultancy]

How to mitigate common errors in sales

This article makes the good point that the best sales people seek out where a potential sale might stall, and then addresses those issues in advance. Here are a whole range of sales errors to avoid even before they happen.

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How to mitigate common errors in sales [Source: My Customer]

Digital strategy tips to consider for 2018

If you’re thinking about your marketing options in 2018, this article might help keep your finger on the pulse. A useful round-up of the digital marketing tactics gaining in popularity.

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Digital strategy tips to consider for 2018 [Source: Social Media Today]