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Heads Up – w/e 16th February 2018

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European Commission launches online FAQs for GDPR

The European Commission recently launched a new online resource for businesses and consumers to better understand how GDPR will affect them. Within that resource is a practical and easy-to-digest FAQs section for businesses, which clears up many of the misunderstandings relating to the new regulation. It’s worth a look to check if there are any answers you’re missing.

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European Commission launches online FAQs for GDPR [Source: European Commission]

How to make content marketing work in ‘boring’ niches

It’s fair to say that some products and services are considered ‘cooler’ and more interesting than others. But even if your products or services aren’t the most interesting (at least at first glance) that doesn’t mean your marketing can’t still be inspiring. This article provides some useful tips for running compelling content marketing for ‘boring’ products and services.

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How to make content marketing work in ‘boring’ niches [Source: Buzzsumo]

The scientific way to win any argument

If you’re in sales, or for that matter in any position in business, you’re likely at some point to find yourself in a heated discussion where the other party just can’t or won’t see your point of view. This article discusses behavioural science and how you can ‘re-frame’ a discussion to help you win your argument.

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The scientific way to win any argument [Source: Fast Company]

Four pillars of marketing strategy analysis

This is a solid ‘go to’ article for reminding ourselves of the marketing strategy basics and the models that underpin them. If you find yourself needing to write or refresh your marketing stragey, it won’t hurt to check you have covered the relevant models we’ve all grown up on.

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Four pillars of marketing strategy analysis [Source: My Customer]