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Heads Up – w/e 8th December 2017

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Practical sales tips from behavioural science

This article provides some interesting tips, based on behavioural research, for improving your sales conversion levels. Like much of behavioural research, the results are common sense and yet perhaps not something we employ as often as we could. A useful reminder of what science says customers respond to best.

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Practical sales tips from behavioural science [Source: inc]

How businesses spice up their sales copy

We can’t all be in the business of selling flashy consumer brands. Some products are simply more functional and potentially more dry to the customer (we’re avoiding using the word ‘boring’). But practical products don’t have to mean sleep-inducing marketing copy. Here are some useful examples of how businesses have been creative with their copy to keep customer attention.

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How businesses spice up their sales copy [Source: econsultancy ]

Components of a winning marketing message

This article provides a useful checklist of ‘dos and don’ts’ for your marketing messaging and positioning. In essence, it’s easy to stop seeing the world from your customers’ perspective and then slip into some of these pitfalls without even noticing. A useful reminder.

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Components of a winning marketing message [Source: inc]

Digital marketing predictions for 2018

It’s often difficult to be sure which way online marketing trends will go until they’ve almost happened. That said, this article offers a well considered list of digital marketing activities likely to gather pace next year. Useful for keeping your eye on what might be coming down the line.

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Digital marketing predictions for 2018 [Source: Social Media Today]